The 7 Faces of Fear

An Asynchronous eLearning Course

Course Highlights

This self-paced, e-Learning course was designed and developed to help learners understand their relationship to fear and gain new skills to cope with it in their personal and professional lives. Throughout the course, learners watched video teachings, engaged in creative and written assignments, and had the option to participate in group and individual coaching.

AUDIENCE: People who experience fear and anxiety
RESPONSIBILITIES: Subject Matter Expert, Curriculum Development, Instructional Design, Visual Design, Video Editing, Marketing Sales Funnels, and Social Media Promotion
TOOLS USED: Simplero (Course Management System), Canva (Graphic Design and Video Editing), Zoom (Video Recording), Facebook, Instagram, and TikTok.

The Problem

Anxiety is part of life. It is a mental and physical response to many aspects of the human experience. However, most of us never learned appropriate ways to recognized or deal with it. As a therapist specializing in trauma and anxiety, I wanted to share knowledge with a greater audience than those I worked with directly in my private practice. Using my many years of study and practice, I wanted to create a course that would provide real relief from the sometimes sneaky ways fear and anxiety shows up in our lives.

The Solution

Learners were given access to the latest research on anxiety. Combining evidenced-based techniques, learners developed new skills to challenge fear-based thinking and behaviors. Through the power of play and creative expression, participants were encouraged to consider new possibilities and break through self-limiting beliefs.

The Process

ANALYSIS & COURSE MAPPING: Using design thinking, I created a visual map of the course.

DESIGN & PROTOTYPE: I created a loose outline and offered the first lesson for free to test course content and flow.

DEVELOPMENT & IMPLEMENTATION: The modules were further refined, sales funnels created, and social media marketing plan launched.

EVALUATION: This was my first e-learning course designed to reach a mass audience. Due to budget constraints, the social media marketing plan relied on organic growth and lead generation which simply did not penetrate the market. The course lay idol on the course delivery platform for several months until it was eventually retired. Knowing what I know now, I would have:

  • created a more interactive learning experience using instructional design authoring tools

  • ran it as part of a group coaching/cohort to increase engagement, and

  • marketed it on a larger platform to improve reach.

As a result of this experience and evaluation, this course is currently being redesigned (using Articulate Storyline) and I am considering teaching it via Maven to take advantage of live, cohort learning as I feel this would deepen learning and make the course truly come alive.

I think it is important to learn from any “failed” projects and study how to improve, change, and even sometimes abandon an idea that is not producing the results. I’m still proud of this course material and even more so, what I learned as a result of creating it.